If you are just getting started with the launch of your new business, a key factor is branding. The first thing that you will need to focus on in order to establish your company’s brand is your logo. A logo can really make all the difference as this will be many people’s first impression of your business. An eye catching, memorable logo may stick in people’s mind, whilst an unattractive logo can instantly deter potential customers. In this blog we offer some top tips for creating your logo.

Colours

Colour is so important when it comes to the creation of any logo and business branding. There can be a lot of psychology involved when choosing the colour of your logo. For example, red is a colour associated with intense feelings such as love and danger. A business may use this sort of colour if they want to create a sense of power or passion. Whilst a colour such as green tends to invoke feelings of growth and new beginnings. Health or fitness related businesses may opt for something like this. Whatever your goal is, you should research colour psychology thoroughly.

Simplicity

In the modern day, a simple logo can be the most powerful. When you think of the most recognisable logos in the world, you think of brands Nike, Apple and McDonald’s. These are some of the simplest logo designs out there, yet they stick in your mind so well. You can use a concept such as Nike’s “Swoosh” that represents speed, to encapsulate your key message in a simple way.

Unique

Whilst your logo can be simple and succeed, you still need to ensure it has a certain unique element to it. If you feel your logo resembles another company’s then it probably needs to be altered significantly. Logo clichés that you should avoid if possible are chat bubbles, random multi coloured dots and arcs over text.

Once you have your logo designed, TC Embroidery can help with your uniform branding needs. We can embroider and print logos onto a range of workwear. To find out more call us on 0191 691 1367 or visit www.tcembroidery.co.uk